The Mercedes-Benz Superdome is the site or Superbowl XLVII, and has recently been renovated to include a spectacular 360 degree exterior lightiing display.
Fans both inside and outside the Mercedes-Benz Superdome, will be thrilled by the spectacular LED lighting display shown on the entire 360 degrees of exterior panels on the 37 year old iconic building. Superbowl XLVII is scheduled for February 3rd, 2013 at the Mercedes-Benz Superdome in New Orleans, Louisiana. The Louisiana Superdome, famed home of the 2011 Superbowl XLIV Champion New Orleans Saints, was renamed the Mercedes-Benz Superdome for championships in college and pro football and men’s college basketball, as well as the home of the New Orleans Saints football team, per a deal announced back on October 4th, 2011.
The LED lighting system consists of over 26,000 LED lights in 288 fixtures, and is capable of producing a full spectrum of colors visible to the eye, displayed on the 96 concave panels that cover all 360 degrees of the building exterior. The system is highly energy efficient, which is always a plus when using LED lighting, and consumes only 10 kilowatts of power when operating in a single color, and the LED’s are designed to not require replacement for 46 years under anticipated normal use. To put that in perspective, 10 kilowatts is roughly the same amount of electricity used by a single small home. This being the case, the system is not only extremely green by today’s standards, but is also relatively low maintenance as well.
The LED display system cost was paid for from out of an $85 million program budget approved by the Louisiana Stadium and Exposition District board, as a part of a renovation or rebranding of the Superdome and other facilities following the devastation in the Louisiana area from the 2005 Hurricane Katrina disaster.
The NFL contenders for Superbowl XLVII will be determined on Sunday, January 20th by way of the NFC Championship game between the Atlanta Falcons and the San Francisco 49’ers, followed by the AFC Championship game between the New England Patriots and the Baltimore Ravens. The winners of those games will then battle in the 2013 Superbowl Championship game for the coveted Lombardi Trophy and the distinction of being the undisputed World Champions for this past years NFL season.
CBS will be broadcasting the game and is expecting to surpass last year’s record 111 million viewers in the US and 167 million total viewers world-wide, and is subsequently reported to be asking $3.8 million for a 30 second commercial slot during the game. That said, the best marketing may very well be that which will be displayed by LED lighting on the exterior of the Superdome itself, as it is sure to get a significant amount of attention from the customary aerial views provided by the blimp before, during and after the game. LED technology is once again proving to play a significant role in the future of advertising and marketing
Mercedes-Benz Superdome. The 2013 site of Superbowl XLVII will be easy to find with the spectacular exterior LED lighting display.